– [Narrator] This is Buda, (whooshing)
and this is Pest. Together it makes Budapest. This is the River Danube,
this is some paprika, this is a huge Parliament building, and this is some paprika. They have a delicious selection of fruits, and oh my God, there’s paprika. Pa-pri-ka, paprika!
(popping) I mean, it’s everywhere. This has to be a thing.
(popping) (calm jazz music) This is a paprika pepper. Once it’s cut, dried, and
grinded down, it makes this: paprika powder.
(ethereal chimes) And here in Hungary, it’s a big deal. Known to locals as the Red Gold, this spicy ingredient is
in pretty much everything. Hungarian goulash, chicken
paprika, stuffed cabbage. I mean, in some places,
it’s even next to the salt. Here at the Great Market Hall of Budapest, well, you guessed it. – We have a huge range of paprika
from all over the country. We use it for almost every Hungarian food, and it’s very delicious. We even have a museum and a
festival dedicated to paprika. – [Narrator] Really? – Yes.
(whooshing) – Welcome to PaprikaMolnár Museum. My name is Anita Molnar, and
I am the paprika historian. (popping)
Paprika is a very common Hungarian spice that was created about 200 years ago in
this region, in Szeged. It is a spice; it colors your food red; and we Hungarians tend to maybe
overuse it, but we love it. Originally, it was brought
over to Europe by Columbus. Therefore, the mother plant was definitely some kind of a chili.
(popping) People who were trying it, they figured it was a lot like black pepper. For people who couldn’t afford to buy very expensive black
pepper, they started to use the fruit of this plant
as a pepper substitute. (plucky string music) – [Narrator] But nowadays,
it’s not just used for food. Isn’t that right, Peter? – Yes, definitely we
have some paprika soap. You know, the soap has
some paprika aromas. It doesn’t hurt when you
wash yourself. (laughs) – [Narrator] But that’s not all. They’ve got paprika-flavored honey, (popping)
paprika-flavored palinka, paprika-flavored
chocolate. (catches breath) – Everything paprika. – [Narrator] Okay, back to the kitchen. This stuff may be ancient, but it’s on some of the city’s most modern menus. – [Narrator] Let’s try this. Mm, oh my God. So good. (plucky string music) (high-pitched vibrato note)